I thought that the video was very interesting. There are many elemants of the film that are so true that I never actally realized, for instance, that advertising is everywhere around us. Of course, we all see, but half of the time I don't even notice it because I am so used to it. I thought the guerilla marketing of Adidas on the building was very clever and also could be quite effective.
I learned that advertising is a vicious circle of clutter and the more advertisinf there is in the world, the harder it will be for companies to get their message out to their comsumers. However, an an new airline has come up with a great way to reach their target audience, which is women. That is because women are constantly ignored when it comes to flight choices. A new company called Song created a new airline which is to meet the needs of women. It is also more up to date with societie's current trends. For instance, the baby changing table has "oh baby" written on it, I thought that was quite clever. The design of the logo it cute, and trendy, as well as the design of the plane itself. There are also TVs placed in the back of each head rest for the confort and convenience of the client. These are all great selling strategies which will catch the eye of many consumers, espeically women. I think that things such as two examples above that I have mentioned are great ideas and arr certainly trendy.
Right now, techniques such as these are working and are definitely gathering consumers to use their product. However, seeing as how far marketers and advertisers must go now just to reach their target audience, it is a wonder to me how intense the competition will be in the future.