Which of the following people are NOT included in the media selection?
A.Media Buyer
B.Media Planner
C.Account Executive
D.Attourney
E.Creative
Which of the follwoing is not a type ad campaign schedule?
A.Pulsating
B.Flighting
C.Continuous
D.Current
In the video "The Persuaders" what was the name of the new airline that was created?
A.Song
B.Free Bird
C.Smooth Airlines
D.Travel Happy
What is the definition of Trade Promotions?
A.Expenditures or incentives to push products through the channel.
B.Any form of special display that advertises merchandise
C.Rewards for telling friends about a product
D.Job offerings to good salesmen
The definition of premiums in advertising are:
A.Down payments made on high-priced products
B.Premiums are prizes, gifts or other special offers that consumers receive on making a purchase
C.A coupon for 15% off a product through the mail
D.Money paid to insure coverage on an expensive product
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