There is only one store in the local malls that I truly repel. It is not that there is anything wrong with this store, it just doesnt match my style preference so therefore I choose not to go there. This store is called "Hot Topic." My perceptions of this store are that it is gothic, strage, and somewhat different than the stores that I am uaed to. After recently visiting Hot Topic, I discovered that my observations about the store were true. The people I encountered in the store seemed nice and peaceful, yet do not share my style preferences. I found things such as studded belts, gaged earrings, chains, and band t shirts that I have never even heard of. The reason I choose not to shop at this store is not because I am being stereo-typical, I just do not feel as if I would find anything to match my style in this particular store. Dont get me wrong, I firmly believe that each individual has the right to their own style preference, however I now truly know that I will never have the desire to go to Hot Topic. With that being said, in the least offensive way I will state that if you are a rebel or if you are gothic, than I have found the perfect place for you to shop, check out Hot Topic!

Review Questions for test 3

Which of the following people are NOT included in the media selection?
A.Media Buyer
B.Media Planner
C.Account Executive
D.Attourney
E.Creative

Which of the follwoing is not a type ad campaign schedule?
A.Pulsating
B.Flighting
C.Continuous
D.Current

In the video "The Persuaders" what was the name of the new airline that was created?
A.Song
B.Free Bird
C.Smooth Airlines
D.Travel Happy

What is the definition of Trade Promotions?
A.Expenditures or incentives to push products through the channel.
B.Any form of special display that advertises merchandise
C.Rewards for telling friends about a product
D.Job offerings to good salesmen

The definition of premiums in advertising are:
A.Down payments made on high-priced products
B.Premiums are prizes, gifts or other special offers that consumers receive on making a purchase
C.A coupon for 15% off a product through the mail
D.Money paid to insure coverage on an expensive product