1.) What are the two major trends that have emerged in our current marketplace?
A. advertising and consumer feedback
B. accountability and change in tasks
C. communication and social media
D. consumer feedback and strategic marketing

2.) What are the four P's of marketing?
A. price, product, place, promotion
B. precise, persistance, perfection, passion
C. product, property, person, persausion
D. persuasion, presentation, proper, perfection

3.) What are the two approaches to Global Integrated Marketing Communications?
A. communication and quality
B. acceptance and undertsanding
C. interpersonal relations and effectiveness
D. standardization and adaptation