Sunday, February 22, 2009

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA
This is great survey which helps us to determine how well our projects worked, everyone please take this short and simple survey!

I feel as if this project was extremely successful and definitely caused a stir on campus. Our group was only one of many who spent an entire week representing Responsibilty Always Wins all throughout campus. I think this project was very effective and will most definitely cause everyone to think twice the next time they drink. Here is the link to our awesome video! http://www.youtube.com/watch?v=Wq1O2fXAWNk

Thursday, February 19, 2009

Friday, February 13, 2009

I visited two of the very creative alcohol awareness scenes. The first group that I saw was group D, they chose a guy in their group to act as a drunk man and walk throughout campus. He acted stupid and also had writing all over him as many drunks do. This was quite a funny site and those who did not know what was going on with our class were shocked to see an intoxicated man on campus. I thought this was very effective because it showed all sober people what we really can look like when we drink irresponsibly and I believe that it definitely showed people to be more responsible.
-The second group I watched was group D which was a mock tailgate in front of Lawson. They actually asked me to wear one of their extra shirts, and on the back it said "unexpected disease." All members of the group were wearing shirts with something outrageous on the back that could result from drinking irresponsibly. They also had a fake game of beer pong going on and were being completely loud and obnoxious, by acting really drunk and taking beer bongs. I think this was very effective and definitely caused a scene.
-Overall, I think this week promoting the message of RAW has been very effective. Not only has people all over our campus seen it now, but it will also now be on the internet due to youtube and other reasons. Even people in my sorority house were talking about people that they saw on campus and they didn't know that I had anything to do with it. I thought it was so cool to see flyers all over campus and also articles about RAW in the DE. I think this is one of the coolest and most effective group projects I have ever done. I also had fun and learned a lot of stuff at the same time I was informing others that Responsibility Always Wins!

Tuesday, February 3, 2009

1.) What are the two major trends that have emerged in our current marketplace?
A. advertising and consumer feedback
B. accountability and change in tasks
C. communication and social media
D. consumer feedback and strategic marketing

2.) What are the four P's of marketing?
A. price, product, place, promotion
B. precise, persistance, perfection, passion
C. product, property, person, persausion
D. persuasion, presentation, proper, perfection

3.) What are the two approaches to Global Integrated Marketing Communications?
A. communication and quality
B. acceptance and undertsanding
C. interpersonal relations and effectiveness
D. standardization and adaptation