I chose this particular Pepsi advertisement because I have always liked it since it came out in year 1998. I think it is effective due to that fact that as soon as she takes a drink, she gets up on the table and busts out in song. The whole diner is singing along with her, also. Not only did the Pepsi producers display a catchy song, but it always shows that 'the joy of Pepsi' can affect everyone. I have always chose Pepsi over Coke and I never really had a reason why until I remembered this is one specific commercial that has always stuck in my head and helped me to remember that cute little girl singing about her love for Pepsi. Overall this is an effective advertisement because it makes use of ethos and pathos. For one, it establishes credibility because everyone knows that Pepsi is good and if it wasn't, an entire restaurant wouldn't break out into song, it is also well-known and popular enough to claim that it's that good. And it reaches an emotional appeal because it is cute and funny. The consumers laugh because she is singing and dancing in Aretha Franklin's voice, but she is also a cute, innocent little girl. Also, towards the end, this ad displays power in numbers when all the people are standing together by the large Pepsi sign. This is an advertisement that people will remember is it very persuasive and I will probably forever long drink Pepsi!