There is only one store in the local malls that I truly repel. It is not that there is anything wrong with this store, it just doesnt match my style preference so therefore I choose not to go there. This store is called "Hot Topic." My perceptions of this store are that it is gothic, strage, and somewhat different than the stores that I am uaed to. After recently visiting Hot Topic, I discovered that my observations about the store were true. The people I encountered in the store seemed nice and peaceful, yet do not share my style preferences. I found things such as studded belts, gaged earrings, chains, and band t shirts that I have never even heard of. The reason I choose not to shop at this store is not because I am being stereo-typical, I just do not feel as if I would find anything to match my style in this particular store. Dont get me wrong, I firmly believe that each individual has the right to their own style preference, however I now truly know that I will never have the desire to go to Hot Topic. With that being said, in the least offensive way I will state that if you are a rebel or if you are gothic, than I have found the perfect place for you to shop, check out Hot Topic!

Review Questions for test 3

Which of the following people are NOT included in the media selection?
A.Media Buyer
B.Media Planner
C.Account Executive
D.Attourney
E.Creative

Which of the follwoing is not a type ad campaign schedule?
A.Pulsating
B.Flighting
C.Continuous
D.Current

In the video "The Persuaders" what was the name of the new airline that was created?
A.Song
B.Free Bird
C.Smooth Airlines
D.Travel Happy

What is the definition of Trade Promotions?
A.Expenditures or incentives to push products through the channel.
B.Any form of special display that advertises merchandise
C.Rewards for telling friends about a product
D.Job offerings to good salesmen

The definition of premiums in advertising are:
A.Down payments made on high-priced products
B.Premiums are prizes, gifts or other special offers that consumers receive on making a purchase
C.A coupon for 15% off a product through the mail
D.Money paid to insure coverage on an expensive product

I thought that the video was very interesting. There are many elemants of the film that are so true that I never actally realized, for instance, that advertising is everywhere around us. Of course, we all see, but half of the time I don't even notice it because I am so used to it. I thought the guerilla marketing of Adidas on the building was very clever and also could be quite effective.
I learned that advertising is a vicious circle of clutter and the more advertisinf there is in the world, the harder it will be for companies to get their message out to their comsumers. However, an an new airline has come up with a great way to reach their target audience, which is women. That is because women are constantly ignored when it comes to flight choices. A new company called Song created a new airline which is to meet the needs of women. It is also more up to date with societie's current trends. For instance, the baby changing table has "oh baby" written on it, I thought that was quite clever. The design of the logo it cute, and trendy, as well as the design of the plane itself. There are also TVs placed in the back of each head rest for the confort and convenience of the client. These are all great selling strategies which will catch the eye of many consumers, espeically women. I think that things such as two examples above that I have mentioned are great ideas and arr certainly trendy.
Right now, techniques such as these are working and are definitely gathering consumers to use their product. However, seeing as how far marketers and advertisers must go now just to reach their target audience, it is a wonder to me how intense the competition will be in the future.

1. Which of the following is not a scheduling strategy?
A. continous schedule
B. fighting schedule
C. intense schedule
D. pulsating schedule

2. What does the acronym dealing with S.W.O.T. analysis stand for?
A. Stength, Weakness, Oppurtunities, Threats
B. Situation, Wellness, Opponent, Timing
C. Selling, Wondering, Opposition, Time span
D. Situation, Weakness, Obsession, Threats

Inept Set consists of:
A. Brands considered
B. Brands needed
C. Popular brands
D. Brands not considered

What is the definition of cocooning?
A. Wrapping yourself in blankets
B. Surrounding yourself with comforts
C. Becoming a hermit and never leaving your house
D. Being surrounded by people constantly

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA
This is great survey which helps us to determine how well our projects worked, everyone please take this short and simple survey!

I feel as if this project was extremely successful and definitely caused a stir on campus. Our group was only one of many who spent an entire week representing Responsibilty Always Wins all throughout campus. I think this project was very effective and will most definitely cause everyone to think twice the next time they drink. Here is the link to our awesome video! http://www.youtube.com/watch?v=Wq1O2fXAWNk

I visited two of the very creative alcohol awareness scenes. The first group that I saw was group D, they chose a guy in their group to act as a drunk man and walk throughout campus. He acted stupid and also had writing all over him as many drunks do. This was quite a funny site and those who did not know what was going on with our class were shocked to see an intoxicated man on campus. I thought this was very effective because it showed all sober people what we really can look like when we drink irresponsibly and I believe that it definitely showed people to be more responsible.
-The second group I watched was group D which was a mock tailgate in front of Lawson. They actually asked me to wear one of their extra shirts, and on the back it said "unexpected disease." All members of the group were wearing shirts with something outrageous on the back that could result from drinking irresponsibly. They also had a fake game of beer pong going on and were being completely loud and obnoxious, by acting really drunk and taking beer bongs. I think this was very effective and definitely caused a scene.
-Overall, I think this week promoting the message of RAW has been very effective. Not only has people all over our campus seen it now, but it will also now be on the internet due to youtube and other reasons. Even people in my sorority house were talking about people that they saw on campus and they didn't know that I had anything to do with it. I thought it was so cool to see flyers all over campus and also articles about RAW in the DE. I think this is one of the coolest and most effective group projects I have ever done. I also had fun and learned a lot of stuff at the same time I was informing others that Responsibility Always Wins!