I thought that the video was very interesting. There are many elemants of the film that are so true that I never actally realized, for instance, that advertising is everywhere around us. Of course, we all see, but half of the time I don't even notice it because I am so used to it. I thought the guerilla marketing of Adidas on the building was very clever and also could be quite effective.
I learned that advertising is a vicious circle of clutter and the more advertisinf there is in the world, the harder it will be for companies to get their message out to their comsumers. However, an an new airline has come up with a great way to reach their target audience, which is women. That is because women are constantly ignored when it comes to flight choices. A new company called Song created a new airline which is to meet the needs of women. It is also more up to date with societie's current trends. For instance, the baby changing table has "oh baby" written on it, I thought that was quite clever. The design of the logo it cute, and trendy, as well as the design of the plane itself. There are also TVs placed in the back of each head rest for the confort and convenience of the client. These are all great selling strategies which will catch the eye of many consumers, espeically women. I think that things such as two examples above that I have mentioned are great ideas and arr certainly trendy.
Right now, techniques such as these are working and are definitely gathering consumers to use their product. However, seeing as how far marketers and advertisers must go now just to reach their target audience, it is a wonder to me how intense the competition will be in the future.

1. Which of the following is not a scheduling strategy?
A. continous schedule
B. fighting schedule
C. intense schedule
D. pulsating schedule

2. What does the acronym dealing with S.W.O.T. analysis stand for?
A. Stength, Weakness, Oppurtunities, Threats
B. Situation, Wellness, Opponent, Timing
C. Selling, Wondering, Opposition, Time span
D. Situation, Weakness, Obsession, Threats

Inept Set consists of:
A. Brands considered
B. Brands needed
C. Popular brands
D. Brands not considered

What is the definition of cocooning?
A. Wrapping yourself in blankets
B. Surrounding yourself with comforts
C. Becoming a hermit and never leaving your house
D. Being surrounded by people constantly